Digital Space has promoted Wendy Broughton to Chief Sales Officer, recognising the impact she has made in transforming the company’s sales organisation and laying the foundations for its next phase of growth.
Since joining the business in 2023 to lead the corporate sales team, Wendy has reshaped the sales function - strengthening structure, processes and capabilities to accelerate new business while supporting existing customers. Over the past year, Digital Space has doubled the size of its sales team, introduced a dedicated new business function and brought greater alignment across account management, business development, sales development and sales operations. This has been supported by closer collaboration with pre‑sales, product, marketing, technology sales and vendor partners.
Wendy brings extensive technology sales and leadership experience, having previously led enterprise sales at Jigsaw24 and held senior roles at Daisy Corporate Services during a period of rapid organisational change.
As Chief Sales Officer, she will continue to lead Digital Space’s sales organisation, with a focus on accelerating new logo acquisition, strengthening long‑term customer relationships and driving sustainable growth across the business.
Executive Chairman Stewart Holness said: “Wendy has brought clarity, energy and commercial discipline to our sales organisation, building the team and structure needed to deliver our growth ambitions. This appointment recognises her achievements and the role she will play in the next stage of Digital Space’s growth.”
Wendy added: “I’m incredibly proud of what the team has achieved. We’ve built a strong sales organisation, a dedicated new business capability and a healthy pipeline. My priority now is to build on that momentum - winning new customers, growing those relationships over time and creating opportunities for our people to progress. Being part of the executive board has also given me a broader view of the business, and I’m excited to make an impact beyond sales.”
