
The Customer
Prezzo Italian is one of the UK’s leading restaurant groups, operating around 100 locations nationwide. Having worked with Digital Space for almost a decade, the business relies on resilient connectivity and managed telephony to keep its restaurants connected and customers engaged.
The Challenge
During a routine service review, Prezzo identified a significant operational challenge. A high volume of customer calls were going unanswered, creating missed booking opportunities, impacting customer experience and putting unnecessary pressure on restaurant teams.
Digital Space was tasked with finding a solution that would improve call handling without increasing staffing costs.
The Solution
Digital Space designed and deployed an AI powered voice solution using PolyAI, beginning with a proof of concept before rolling it out across the wider estate.
Working closely with Prezzo, the solution was tailored to deliver natural customer conversations, integrate with existing booking systems and ensure every customer call could be answered.
“Digital Space has been a trusted partner for nearly a decade. This new project represents the next stage of that relationship and we couldn’t be happier with the results. Not only did the DS team make deployment incredibly easy, but we’re capturing more opportunities and providing a more immediate, efficient and frictionless experience for our customer.”

David Broom
CIO, Prezzo Italian
The Results
The solution delivered measurable improvements across the business, helping Prezzo improve customer experience, recover missed revenue opportunities and gain valuable insight into customer interactions.
Today, every customer call is answered, providing a more consistent experience while giving restaurant teams more time to focus on delivering exceptional service.

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